Overview
Madison Square Garden
A globally recognized
Problem
Vrbo has difficulty distinguishing itself out amongst its competitors such as Airbnb or Expedia. As a higher quality rental app, it doesn’t feel very different or special compared to the other booking apps.
Solution
As a quality of life update, Vrbo can implement new features that solves common traveler problems
My Role
Brand Design
Motion Design
Art Direction
Timeline
Jan - Mar 2025 (15 weeks)
Team
Gina Lee
Cecilia Pizale
Shalika Thappali
Tools
Figma
Adobe Suite, Aftereffects
Miro
Brand Profile
Positioning Statement
Madison Square Garden is the pillar of live entertainment that delivers unforgettable experiences for New Yorkers, because when its in New York, it has to be good.
Primary Audience
Music Fans aged 20-35 seeking connection to their favorite performers.
Master Logo
MSG graphic identity will reflect its grand status as the pillar of entertainment. Using bright colors moving graphics, we will showcase the variety and energy that the stadium brings. We will integrate these graphics with the space using MSG's cutting edge technology.
Its new identity will give it a fresh look, keeping it modern and adaptable.
Applications
Mockups
