Overview

Madison Square Garden

Also known as "The World's Most Famous Arena", Madison Square Garden sits in center of New York City as a hub to the vibrant culture around it.

Problem

Madison Square Garden's outdated branding is unable to reflect it's presence as New York City's greatest arena.

Solution

Creating a dynamic branding solution that tells New York City, "from every angle in Madison Square Garden, you can truly feel the energy of New York."

My Role

Brand Design

Motion Design

Art Direction

Timeline

15 weeks

Team

Gina Lee

Cecilia Pizale

Shalika Thappali

Tools

Figma

Adobe Suite, Aftereffects

Spline, Blender

Overview

Madison Square Garden

Also known as "The World's Most Famous Arena", Madison Square Garden sits in center of New York City as a hub to the vibrant culture around it.

Problem

Madison Square Garden's outdated branding is unable to reflect it's presence as New York City's greatest arena.

Solution

Creating a dynamic branding solution that tells New York City, "from every angle in Madison Square Garden, you can truly feel the energy of New York."

My Role

Brand Design

Motion Design

Art Direction

Timeline

15 weeks

Team

Gina Lee

Cecilia Pizale

Shalika Thappali

Tools

Figma

Adobe Suite, Aftereffects

Spline, Blender

Overview

Brand Profile

Design System

Applications

Brand Profile

Positioning Statement

Madison Square Garden is the pillar of live entertainment that delivers unforgettable experiences for New Yorkers, because when its in New York, it has to be good.

Primary Audience

Music Fans aged 20-35 seeking connection to their favorite performers.

Design System

Master Logo

MSG graphic identity will reflect its grand status as the pillar of entertainment. Using bright colors moving graphics, we will showcase the variety and energy that the stadium brings. We will integrate these graphics with the space using MSG's cutting edge technology.

Its new identity will give it a fresh look, keeping it modern and adaptable.