Overview
Madison Square Garden
A globally recognized
Problem
Vrbo has difficulty distinguishing itself out amongst its competitors such as Airbnb or Expedia. As a higher quality rental app, it doesn’t feel very different or special compared to the other booking apps.
Solution
As a quality of life update, Vrbo can implement new features that solves common traveler problems
My Role
UX Research
UI Design
Motion Graphics
Timeline
Feb - May 2025 (15 weeks)
Team
Gina Lee
Cecilia Pizale
Shalika Thappali
Thalia Merino
Tools
Figma
Adobe Suite, Aftereffects
Miro
Brand Profile
Positioning Statement
Madison Square Garden is the pillar of live entertainment that delivers unforgettable experiences for New Yorkers, because when its in New York, it has to be good.
Secondary Audience
Single travelers that prefer the privacy of full properties rather than shared spaces
Master Logo
MSG graphic identity will reflect its grand status as the pillar of entertainment. Using bright colors moving graphics, we will showcase the variety and energy that the stadium brings. We will integrate these graphics with the space using MSG's cutting edge technology.
Its new identity will give it a fresh look, keeping it modern and adaptable.
User Personas
The Family Lead
Emma Jackson, 38
How might we…
...redefine the trip planning process so that users feel supported throughout without having to manage every detail on their own?
The Group Planner
Allen Smith, 23
How might we…
...alleviate the need to manage and chase people down for owed money?
The Digital Nomad
Sophia Schumer, 27
How might we…
...let travelers see only realistic and up to date listing photos and property details?
